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Agenda & theme


Connecting data for better outcomes

GeoPlace's 2017 conference focuses on helping councils do more with their data.

At the last GeoPlace annual conference, the Rt Hon Matthew Hancock MP, previous Minister for the Cabinet Office and Paymaster said: "Addresses are invaluable to our economy and our public services."

Hancock also said: "The UPRN is the jewel at the heart of the addressing system, it links address data across a diverse range of systems and services. The UPRN facilitates greater accuracy and immediate data sharing and matching - delivering better services and better outcomes for citizens".

We know this is true, and this year's conference will provide the evidence on how location data helps with decision making about service delivery, targeting scarce resources at areas of greatest need and predicting and preventing social problems.

This year's conference will provide the evidence on how location data helps with decision making


Council address and street data is well maintained and is of excellent quality. The conference will take the gazetteers and geospatial information to the next level by demonstrating how the UPRN and USRN are a digital services backbone, bringing together data from any number of services areas to answer questions such as ‘Where?' and 'What is happening there?'

Throughout the day, there will be a mix of keynote presentations, workshops, focussed streams, and roundtables. There will also be the presentation of the Data Quality & Improvement Awards, a suppliers' exhibition together with social events and plenty of opportunities to talk to colleagues from councils across the country.

Let's use the conference to showcase the potential of council data.  Bring along your Line Manager, Customer Service Manager, Business Intelligence and Analytics Officers, Policy and Research Officers and Chief Information Officers. Let us highlight to them the power of the UPRN and USRN in bringing together data from right across the council to understand people and places better and generate strategic insights with the view to targeting resources more efficiently and aiding service transformation.

Remember, it is completely free of charge for local authorities to attend.





Centenary Pavilion

Streams in Gary Speed suite

Streams in Eddie Gray suite


Welcome from Richard Mason




Eddie Copeland – Connecting data for better outcomes

Eddie Copeland is Director of Government Innovation in the Innovation Lab, where he is responsible for leading projects concerning city data, behavioural insights, local government digital reform, the collaborative economy and digital democracy. He is an advocate of government and public sector organisations making smarter use of technology and data to deliver more and better with less








UPRN and USRN in action. Speakers to include:

Intelligent linkages from individuals to ‘families' and ‘households - Sarah Henry, Head of Intelligence and Performance at Manchester City Council and leads Analytics for GM Connect (invited)

Using addressing to verify population estimates - Rachel Antcliffe, Principal LLPG Officer, Data & GIS Team, Leeds City Council

The USRN - speaker to be confirmed

The UPRN, the logical glue - Ben Jones, Head of Digital Services at Harrow Council





Introduction to the exhibitors








Roundtable session 1

Street Naming & Numbering workshop:

A future vision and strategy for Street Naming and Numbering in England and Wales



Roundtable session 2








Working with partners – a focus on the use of the gazetteers in national projects:

Addressing the 2021 Census - Alistair Calder, Head of Address Register and Census Methodology, Office for National Statistics

Business Rates and the LLPG - identifying fraud and error in business rates collection - Sean Nolan, CIPFA Director of local government and policing

Why I hate addresses - Jon Franklin, Head of Data & Information Strategy Valuation Office Agency

The VOA are developing a new property database as part of their IT modernisation programme. I will give a brief overview of the key challenges we're trying to resolve, what our potential solution may look like and what that might mean for the other participants in the wider government property data ecosystem. At the heart of this is the need to be clear about the difference between a property unit and an address, why it matters and why it's at the root of so much confusion.

Local to National – creating a database of Land Charges -Jamie Winch, Policy & Stakeholder Engagement Manager, Land Registry


Street Naming & Numbering workshop:

A future vision and strategy for Street Naming and Numbering in England and Wales

The roadmap for street data management:


This session will bring together people to discuss topics such as:


•Introduction to Spatial Health Checks, what we do, what we are checking

• Reviewing and recording Classification networks

• Introducing the new PROW conventions






Round up with the Chairs - Cathy Coelho, Principal Chair Regional Address Group and Glenn Dobson, Principal Chair Regional Streets Group




Presentation of the Exemplar Awards 




Close & post conference drinks