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Rich D 600X600
Head of Customer Insights

Richard Duffield

Head of Customer Insights
Richard Duffield

Richard is responsible for defining and delivering the vision for insight led decision making within GeoPlace. Leading the Customer Insights team, we work with users, colleagues, and partners to ensure our strategy, roadmap and solutions meet your needs.

Richard has been integral in driving forward the quality and use of address and street data in Great Britain for the last 15 years. Bringing together broad sector knowledge, strong relationships and expertise gained by delivering national location data infrastructure projects. Richard was responsible for delivering the National Address Gazetteer, the first UK-wide spatial address dataset.

Read's Richard's blog articles:


Baz 600 x 600
Senior Consultant

Baz Lokat

Senior Consultant
Baz Lokat

Baz is one of the country's leading experts in local authority Street data. He uses his extensive knowledge of the industry to help develop and implement solutions for national projects in line with current UK legislation. With expertise in gathering requirements, product and project management to solve problems and create optimal solutions, Baz has been instrumental in driving forward initiatives to promote the visibility and use of valuable local authority street data across Great Britain.

He has built excellent relationships across multiple organisations and disciplines, and is an expert in identifying requirements based on industry problems and needs. Baz specialises in solution delivery, whether advisory or technical, on a local, regional or national scale such as the development of the National Street Gazetteer, the inception and creation of new national street products with Ordnance Survey (OS MM Highways) and most recently a collaborative research piece on Traffic Regulation Orders.

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Rich G 600X600
Product and Data Development Manager

Richard Groombridge

Product and Data Development Manager
Richard Groombridge

Richard is a Chartered Geographer and is responsible for developing and delivering a shared operational framework for the management of roads and street data across England and Wales. He has expertise in developing and testing market propositions around the collection, improvement and use of street related data and providing advisory services to internal and external stakeholders in the development of data specifications, systems and data quality improvements.

Richard has built strong relationships within a large and diverse community with over 1500 individuals, including Local Authorities and Central Government, statutory undertakers, Ordnance Survey, LGA, Emergency Services, and members of the public.

Previously as National Street Data Manager he was an ambassador for the National Street Gazetteer (NSG) to local and central government including the provision of technical advice to a wider user base on the content and use of the NSG. Richard has also had previous experience of working in local government from his time as a Street Custodian at Kent County Council and as Address Custodian at Medway Council.

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Bailey 600X600
Senior Strategic Relationship Manager

Simon Bailey

Senior Strategic Relationship Manager
Simon Bailey

Simon has worked for over 15 years with geographic data from around the world. Originally a geoscientist, he has worked in a number of academic and government arenas. For the last seven years he has managed the collection of the NSG dataset and the integration of other network information to create the most powerful street dataset in the UK. He has extensive experience of working with local authorities, government bodies and agencies, alongside a number of commercial partners.

He has broad knowledge of legislative requirements in both creating and managing the highway network. He has been instrumental in improving street data usage and streamlining processes in the UK industry. He is one of the country's leading experts in Street and Network data, delivering solutions to collect, capture, integrate and standardise information, which underpin the UK's utility asset management alongside the broader UK Transport economy.

Read's Simon's blog article:

Barlow 600X600
Executive Director of Consultancy

Simon Barlow

Executive Director of Consultancy
Simon Barlow

Over the last 20 years Simon has worked with British government to help develop and integrate a common address and street platform for use in a wide range of day to day public sector applications. This experience has led to him assisting other governments and organisations around the world in developing strategies to introduce or improve their current address management systems. Simon has also been involved in a wide range of geospatial data focused projects both in the UK and across Europe including INSPIRE and the European Address Framework assisting with data modelling, technical design and implementation.