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Data linkage provides insight, informs policy change, and helps answer society’s most important questions through increasing the utility of data.


  • Nadira Hussain, Director of leadership development and research at Socitm
  • Luke Studden, Data Integration and Development Manager at GeoPlace
  • Riley Marsden, Business Intelligence Technical Solutions Lead at Barnsley Metropolitan Borough Council

The session:

The speakers described and demonstrated how utilising Unique Property Reference Numbers (UPRNs) can provide a wealth of insight and enablement for local authority decision making and projects. The session walked attendees through what the UPRN / Address data actually is, how you can use it and access it as well as some of the real-world applications and benefits it has created.

Nadira discussed how Socitm is supporting the ethical use of data and data insights effectively to make informed decisions and support ethical change as part of wider place-based post covid recovery. Luke and Riley discussed how UPRNs facilitate data linking within a local authority context and how this can be used to create a rich picture of intelligence for analytical and project needs.


View slides

'Linking people to places - improving local public services through data-driven approaches'. See the slides from Luke Studden.

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